Street-Smart Design: A Guide to Modernising Your Business Exterior


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Guide to modernising your business exterior

In today’s ever-evolving business landscape, it’s essential to create an inviting and appealing exterior for your establishment. Modernising your business exterior not only attracts potential clientele but also helps establish a positive brand image. By enhancing your business’s façade, you can make a lasting impression on passers-by and make your company stand out amongst the competition.

To help you achieve a contemporary look for your business, this guide will provide useful tips and advice for updating your exterior. From choosing the right materials and colour schemes to incorporating eye-catching signage and lighting, there are numerous ways in which you can transform your business’s appearance. By taking these factors into consideration, you’ll soon be on your way to creating an attractive, modern, and efficient business exterior that will speak volumes about your brand’s values and character.

First Impressions and Exterior Modernisation

When it comes to your business, first impressions are crucial. A well-designed exterior can set the tone for what customers can expect inside. To modernise your business exterior, consider the following elements:

Signage and business sign: Upgrading your signage is a perfect way to create a modern and professional look. Opt for sleek designs and legible fonts. Make sure your business sign is visible from a distance and incorporates your brand’s colours.

Lighting: Proper exterior lighting ensures safety and enhances the visual appeal of your business. Consider energy-efficient LED lights for a modern touch and to reduce energy consumption. Strategically placed lighting can also highlight crucial features, like your signage or pathways.

Colours: Choose colours that represent your brand and create a cohesive look with the rest of the building. Select contemporary hues that complement one another and aren’t too jarring. Remember that lighter colours tend to make a structure look larger, while darker tones can make it appear smaller.

Landscaping and plants: Adding plants and greenery to your exterior can create a welcoming atmosphere. Choose low-maintenance plants that are suitable for your climate and water-conservation needs. Properly maintained landscaping can improve the overall look of your business space.

Safety measures: Ensure your exterior space is safe for visitors by maintaining pathways, removing trip hazards, and providing adequate lighting. Also, consider adding handrails or ramps to improve accessibility for all customers.

Doors and windows: Modernise your entrance by upgrading to energy-efficient doors and windows. Choose materials and designs that enhance your building’s architecture while providing functionality. Clean and well-maintained doors and windows will convey a positive image to potential customers.

Branding Your Exterior

An old bicycle and the Apple logo on the wall

Sprucing up your business exterior is essential to reflect your brand identity effectively. In this section, we will provide easy-to-follow suggestions to ensure you successfully brand your exterior.

Consider integrating your logo and company colours throughout your external design. Having your logo prominently displayed on signage, doors, or windows will create instant brand recognition. Consistent use of colours and fonts will also strengthen your brand identity.

Think about incorporating your company values and reputation into your exterior design. This might include highlighting sustainability efforts with eco-friendly materials or showcasing awards and accolades for exceptional service. Make sure visitors can easily see these elements as they approach your business.

To enhance your brand reputation, maintain a clean and well-kept exterior. A tidy frontage with fresh paint, clean windows, and clutter-free access conveys professionalism and demonstrates that you care about your customers’ experience.

Improving Customer Experience

Your business exterior plays a vital role in shaping the customer experience, as it’s the first impression they get when approaching your premises. By modernising it, you can positively influence the customer journey and exceed their expectations.

Firstly, prioritise cleanliness and maintenance. Ensure your exterior is regularly cleaned, and fix broken fixtures like doors, windows, and lighting. Tidy up your green areas and add new plants or features for a more inviting ambience.

Optimise your signage to be easily visible, informative, and aesthetically pleasing. Select a font that correlates with your brand and keep the messaging clear and concise. Consider illuminated signs to enhance visibility during evening hours.

Create a more accessible entrance for all customers. This includes adding ramps for wheelchair users and ensuring there’s enough space to manoeuvre. Thoughtfully designed accessibility features not only show your commitment to inclusivity but also positively shape the customer experience.

Appeal to customers’ senses by playing inviting music outdoors and ensuring your premises smell pleasant. Incorporate temperature control measures, like outdoor heaters for colder days, to make your exterior comfortable for everyone.

Incorporate outdoor seating areas to encourage customers to linger longer. Comfortable, well-designed seating gives your clients a chance to relax and engage with your business on a deeper level.

Adapting to the Digital Transformation

Digital transformation has become a necessity rather than a luxury in today’s rapidly changing business landscape. To modernise your business exterior, you must look towards adopting technology and leveraging data, both in-store and online.

One effective way to showcase your brand’s modernity is by ensuring your online presence aligns with your physical storefront. Start by moving your business operations to the cloud, which not only provides scalability and cost-effectiveness but also enhances your customer’s user experience. By streamlining services within a cloud-based infrastructure, you can quickly adapt to changing customer needs and industry trends.

Furthermore, consider automating various business processes, allowing you to focus on your core competencies. Automation can significantly improve efficiency in areas such as customer support, marketing, and inventory management. By implementing artificial intelligence (AI) chatbots, for instance, you can offer instant, personalised support to your customers, making your business more accessible and appealing.

As part of your IT modernisation, also consider modernising legacy applications and software. Application modernisation significantly boosts efficiency and reduces the chances of downtime in your business’s daily operations. As technology continues to evolve, staying current is crucial to competing against digitally-savvy competitors and attracting new customers.

Enhancing Security and Efficiency

A CCTV camera on a white wall

You might want to consider updating your business exterior’s security systems to ensure top-notch protection for your property and enhance overall efficiency. There are several ways to modernise your security system without breaking the bank.

Firstly, invest in an access control system that can track who enters and exits your property. This helps prevent unauthorised access and improves security. Modern access control systems offer various options, including keycards, biometric scanners, and smartphone integration.

By installing security cameras with high-resolution video and night vision technology, you’ll be able to monitor and record activity around your business exterior. This will increase security and provide evidence in case of an incident. Combine this with motion-activated lighting to illuminate potential intruders and increase visibility around your property.

Upgrading to energy-efficient LED lighting can also boost the performance of your security system while being environmentally friendly. Additionally, LED lights have a longer lifespan and lower maintenance costs, which improves overall efficiency.

To increase your property’s efficiency, consider implementing a building management system (BMS). These systems can control various aspects of your building’s performance, such as heating, cooling, and lighting. A BMS can also integrate with your security system to streamline operations and save you time and money.

Responding to Competition and Trends

In today’s competitive market, it’s important to keep your business exterior up to date with the latest trends and innovations. A well-maintained exterior not only reflects positively on your brand but also attracts new customers. Here’s how you can stay ahead of the competition.

First, consider the impact of COVID-19 on how people perceive the exterior of your business. With safety being a priority, ensure that your space displays clear signage about social distancing guidelines and hand sanitisation stations. Don’t forget to adapt your parking areas and entrances accordingly to accommodate possible queues and capacity limits.

Staying informed of current trends and innovations is key. Keep an eye on consumer preferences, competitor tactics, and industry developments. For example, if you notice that green initiatives are gaining traction in your sector, consider finding ways to incorporate eco-friendly elements into your exterior design, such as solar panels or green walls.

Embracing technology can set your business apart. Integrating digital elements into the exterior of your building, such as interactive displays or touchless entry systems, can not only pique customer interest but also streamline their experience with your brand.

Lastly, aim for a design that reflects your business values and brand image. This could mean modernising the facade with a fresh coat of paint, updated signage, or even revamping the layout of your outdoor seating area. Strive to create a cohesive look and feel your customers can easily associate with your brand.

Upgrading Systems and Structures

Upgrading your business exterior goes beyond aesthetic improvements. It’s essential to consider updating systems and structures that affect your enterprise’s functionality. Let’s look at some key areas to focus on.

First, assess your building’s current state and identify the systems that might need an upgrade. These could include electrical, plumbing, and heating, ventilation, and air conditioning (HVAC) systems. Having an efficient setup can make a significant difference in your operational costs.

Next, take a closer look at the exterior structures. Are the walls, roof, and foundations in good shape? Repairing or replacing damaged elements can improve both the appearance and durability of your business premises. Moreover, modern materials offer enhanced insulation and energy efficiency, leading to potential cost savings on energy bills.

Don’t forget about accessibility and convenience. Upgraded entryways, ramps, and parking facilities can make your business more welcoming to a diverse range of customers. Additionally, updating security systems, such as installing CCTV cameras and access control systems, can help protect your property and ensure a safer environment for staff and customers.

Lastly, consider your business’s digital infrastructure. Increasingly, enterprises rely on robust IT systems and connectivity to stay competitive in today’s market. Assess your current network set-up and evaluate if an upgrade is necessary to support your operations.

Modernising for Employee Well-being

Two female employees talking near the window

As you consider modernising your business exterior, don’t forget the impact it can have on your employees’ well-being and productivity. A thoughtfully designed and comfortable outdoor space can make a significant difference to their daily work experience.

One of the most effective ways to promote employee well-being is to create inviting outdoor spaces where your team can relax and recharge. For instance, provide comfortable seating areas, install greenery such as planters and living walls, and consider adding outdoor leisure facilities like a ping pong table or a small garden. These elements can foster a healthy work-life balance, helping to retain a happy and motivated workforce.

A modern business exterior should also incorporate sustainable and eco-friendly features, positively impacting staff and the environment. Consider installing energy-efficient LED lighting, investing in solar panels, or using recycled materials in exterior updates. Not only will these initiatives reduce your carbon footprint, but they also demonstrate your commitment to sustainability, which can boost employees’ pride in their workplace.

Convenience is another key factor in employee well-being. For example, providing ample bike storage, coupled with well-lit and secure walkways, can encourage your team to utilise sustainable modes of transport. This can contribute to a healthier, more active lifestyle outside of work.

Accessibility is essential to ensuring an inclusive and enjoyable outdoor experience for all employees. Include ramps, handrails, and wide pathways to accommodate those with mobility challenges, and be mindful of contrasting colours and clear signage for visually impaired team members.

Attracting New Customers

In today’s competitive marketplace, having an eye-catching business exterior is crucial in attracting new customers and increasing sales. A modern and inviting facade draws your target audience and entices them to step inside your establishment. Let’s discuss ways to modernise your business exterior, all while creating a welcoming atmosphere.

Firstly, pay attention to your entrance. Make sure it’s clean, well-lit, and easily accessible. Freshening up the paint and investing in attractive signage can do wonders. You could also consider installing visually appealing displays or creative art pieces that express your brand’s character. Bold colours and designs can help set your business apart, capturing the attention of potential customers.

Next, consider landscaping and outdoor seating options. For example, having a pleasant garden or neatly trimmed bushes can create a relaxing environment for your target audience. If your business offers outdoor seating, ensure it’s tidy and comfortable. Thoughtful details like umbrellas for shade and heaters for colder days can make a world of difference.

Don’t forget about lighting! A well-lit exterior not only makes your business feel safe and secure but also enhances its overall appearance. Warm, inviting lights can spotlight your entrance and signage, attracting the attention of passersby. Moreover, creative lighting solutions, such as LED strip lights or colourful displays, can add a touch of something special to your exterior.

Incorporating digital elements can also give your exterior a modern edge. Explore the use of digital screens or interactive displays that can showcase your products, services, or promotions. These tech upgrades not only make your business stand out but also engage and inform your target audience.

Finally, always remember that first impressions matter. A clean, well-maintained exterior speaks volumes about the quality of your services or products. Regularly check and maintain your business façade, ensuring it stays fresh and inviting, thus increasing the likelihood of attracting new customers and boosting your sales.

Forming Partnerships

Establishing partnerships with other businesses can be beneficial in modernising your business exterior. By collaborating with the right partners, you can make use of their skills, experience and resources to create a more appealing and functional exterior.

Firstly, seek out local suppliers or manufacturers that specialise in producing high-quality materials or products for building refurbishments. By partnering with these companies, you can guarantee that your exterior aesthetic is up to date and uses the latest materials. They can also offer insights into the newest trends and innovations in their field.

Secondly, consider forming partnerships with nearby businesses in your area. You can pool resources, such as car parks or outdoor seating spaces, to create a connected and welcoming environment for your customers. This way, you can share the costs of modernising your surroundings and help each other attract new clients.

Don’t forget to explore partnerships with design agencies or individual consultants who specialise in exterior designs. Since they are experts in this area, they can provide you with valuable advice and support to make informed design choices. Engaging these professionals can help you in creating a unique and compelling identity for your business.

Lastly, keep an eye open for local initiatives or community groups that focus on improving the aesthetics and functionality of business areas. Becoming involved in such projects can be a chance to network, exchange ideas and build a supportive community. It can also bring your business more visibility and draw in potential customers.


Investing in the modernisation of your business exterior can yield considerable returns in terms of increased foot traffic, customer engagement, and overall success. Don’t hesitate to seek professional advice and expertise when undertaking this endeavour to ensure that your vision becomes a reality. The time and effort you put into revitalising your business exterior will be well worth it in the long run.

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